✨Monday 14th May from 7pm ✨
Feedelon is happy to host a special night for Etienne de Swardt, founder of the vibrant and controversial perfumery house “ETAT LIBRE D’ORANGE ” ! Etienne will present his upcoming innovative and ethical perfume made from organic waste: “I AM TRASH, les fleurs de déchet”.
The founder will show how he is challenging the luxury conventions. You will also have the opportunity to discover his current portfolio of amazing perfume line !
⭐WHAT IS ETAT LIBRE D’ORANGE ? ⭐
A State of mind: A collection for amateurs
Etat Libre d’Orange now offers 34 fragrances, all ambitious, all essential. Privileging originality, audacity and authenticity, Etat Libre d’Orange offers, in a total freedom of expression, surprising olfactory compositions with no limits, neither in term of creativity, nor in term of materials.
We love its singularity, its sincerity and we adhere to its luxurious, provocative, sometimes ironic, often subversive, always elegant, biases.
Etat Libre d’Orange became in 10 years a respected actor of the perfume scene:
– 5 stars awarded by New York Times in its perfume houses ranking
– Specialists’ Prize awarded by the French Fragrance Foundation for “having dared to innovate and contrast perfumery ».
⭐A Signature: Freedom finally has its fragrance⭐
More than a signature, it is an identity, a declaration of independence …
Etienne de Swardt worked for a long time in what is known as luxury perfumery. A perfumery that limits creation to its simplest expression and produces sanitized juice, always consensual. Juices designed to appeal to the greatest number on the premise that the majority likes only what is easy and warm. Weary of these diktats, he creates his own perfumery house with the idea of revolutionizing perfume. To give it back its nobility. Its grace. His virtuosity. To give a demanding and rare perfumery to all, without exception. Long live the freed perfume, free perfume. Furiously free. Dangerously endearing. Flamboyant, excessive, perfect, sulphurous sometimes, always delicious. Love the true perfume… the true, the strong, the good, the intense, the revered perfume… and become a citizen of the Etat Libre d’Orange. To life, to love.
The emblem: The cockade. For Etienne de Swardt, the tricolor cockade is the symbol of his freedom. His proclamation of difference. It appears as a seal, a commitment, at the sharp edge of all its flasks.
⭐The name: Etat Libre d’Orange⭐
Etienne de Swardt, the founder , was born in this region of South Africa.🇿🇦 A free state indeed, an autonomous independent republic. An enclave. The term Orange is a reference to the princely family of Orange-Nassau of the Netherlands, the metropolis of origin of the pioneers settled on these lands.
When he created his perfume house in 2006, Etienne naturally gave it the name of his homeland. A land of vertiginous landscapes, raw beauty, unusual colors and fantasy, rich in infinite resources. Unforgettable smells, thrills, contrasting emotions. An unpredictable nature, sometimes wild. Beautiful. Free. A mosaic of peoples. Of influences, of cultures. The land of his birth, of his childhood.
The bottle: Simplicity par excellence. The bottle disappears to make way for the juice, the superfluous leaves room for the essential. For the essence.
⭐I AM TRASH – LES FLEURS DU DECHET is an upcoming collection that will be available for Fall 2018, made from organic waste.
Do not miss the chance to meet the inspiring artist that Etienne de Swardt is on Monday 14th, from 7pm at Mahka, Feedelon Pop-Up Store « Made in French ».